As we come together, schools and partners will shed light on areas for improvement in the Beauty and Wellness Education Industry. By sharing stories of challenge and success, we will enlighten ourselves and our peers to see potential we may not have seen before. The culmination of the 2018 School Leaders Summit will be a day spent on Capitol Hill where we will come face to face with members of Congress and their staff to discuss the critical issues facing our students and the schools that serve them.
Running a school is fraught with legal challenges. Schools are confronted daily with challenges in nearly every area of law, from federal regulatory issues to employment claims. Spend a day with AACS Outside General Counsel Edward Cramp and a panel of experts from the law firm Duane Morris as they review a wide spectrum of legal challenges faced by school owners. The seminar will feature a robust and continuing question and answer session. Topics covered will include:
Geno has had a profound impact on the beauty industry in many ways. He began his career working behind the chair in a salon and gradually moved up to manage and finally to own a collection of successful salons. He has also owned two beauty academies, where he interacted with and instructed his students. Geno has been a distributor and sales consultant to salons, a major platform artist, and has shared the stage with the world’s greatest artists.
Geno Stampora will feed your soul, fill your heart, and open your mind to new opportunities. His keynote presentations are industry-renowned. He is real. He is funny. He is exciting!
You will leave feeling recharged, you will be recommitted, and you will learn a new way to see life and our beauty industry.
This panel discussion features individuals who will share proven concepts that have increased enrollment and/or brand recognition in their businesses. You will leave with new ideas on effective advertising and marketing techniques that can increase your ROI.
As leaders, we aspire to have our schools recognized as world class. Tiny changes in the Enrollment Management process – touch-points from Interest, to Lead, to Prospect, to Student, to Graduate – can propel your school forward toward that goal. You will learn how lead management can be applied to enrollment management in higher education, and take a subset of enrollment management tips back to your schools to implement immediately.
During this session, School Owners and Thought Leaders will review components of highly reliable organizations, consider the value in competency requirements for beauty and wellness education, consider proficiency scales as a way to align expectations to requirements and consider valid performance assessments as a means for evaluating future professional.
It’s hard to believe that this iconic phrase hit the theaters almost 32 years ago and it still rings true today! Sit back and listen to this panel of peers and experts on how they motivate and encourage their students and staff. Find out how others are making school more meaningful and experiential for this new generation while tending to the needs of their current educators. Learn how to keep your staff and students engaged to reduce both the mental and physical “absence”…hence the famous line, “Bueller? Bueller? Bueller?”
Takeaways you will get from this class:
The Business Dictionary defines benchmarking as, “A measurement of the quality of an organization’s policies, products, programs, strategies, etc., and their comparison with standard measurements, or similar measurements of its peers.” So, what are the standard measurements for a private post-secondary beauty school? This session will be used to introduce benchmarking concepts as well as provide more information on creating these standard measurements within our educational community.
A Talk That Will Change Your Perception of Fear and Inspire You to Take Action
Michelle’s humorous and inspiring speaking style has been captivating audiences across the globe. With authentic storytelling, engaging visuals and her 100 Days Without Fear experience, Michelle will show you how to challenge your comfort zone to tap into your full potential. In this fun and energizing session, you’ll learn about:
One of Michelle’s key findings lies in Abraham Maslow’s Hierarchy of Needs where she uncovered how our needs not only motivate us, but they also limit us. By learning how to prioritize and negotiate with our needs, we open a world of opportunities
In some states, a bill can be introduced and become a law within 72 hours. If deregulation reared its ugly head in your state, do you know what to do? Listen to this panel of individuals as they share their stories of what has been happening in their states and how they have summoned all hands on deck. The question is not “if it will happen in your state, but when will it happen?” Come and find out out how to NOT get caught with your pants down!
School owners and managers are so involved with the day to day business of student activity (admissions, instructing and placement) that they have no time to focus on the retail function of their business. Many schools feel that retail is a non-essential and that this function is one that will just happen with minimal results. Yet the mastering of prescriptive sales is primary to the success of all students in the real world in establishing a solid client base. Schools have what the big box and department stores dream of, a multiple segment service module to attract the consumer. However, schools seldom realize the power they have in developing their retail business which could give them a much needed, added revenue stream.
Advanced Training classes are an un-tapped market waiting for you. This class will provide valuable information to enhance the amount of income generated within your school. All you have to do is put in the time to make it happen. Learn how to potentially bring in additional revenues of $100k per year from advanced classes, how to tap into your network and collaborate with different educators, and how to market your next Advanced Training class.
The culmination of the 2018 School Leaders Summit will be a day spent on Capitol Hill, where we will meet with legislators to advocate on behalf of the Beauty and Wellness Education Industry. This important event will bring members of Congress and their staff face to face with school owners and industry leaders to discuss the critical issues facing our schools. Your advocacy efforts matter – in person meetings between legislators and constituents are one of the most powerful ways to impact public policy. Continental breakfast provided at hotel.
|BURMAX||NUTS AND BOLTS TRAINING|
|COSMEBEAUTICA||PIVOT POINT INTERNATIONAL|
|ENROLLMENT RESOURCES||PROSPER. U|
|FAME||SALMON SIMS THOMAS|
|GEMCOR INC||SHARK FIN SHEAR COMPANY|
|HATTORI HANZO SHEARS||TFC TUITION FINANCING|
|LIGHTHEART SANDERS||WRIGHT INTERNATIONAL STUDENT SERVICES|
|MARIANNA||YOUR NEW SCHOOL|
APRIL 12, 2018
National Beauty & Wellness Education Day
AACS thanks you in advance for your participation in the 2018 School Leaders Summit & Capitol Hill Day at the Omni Shoreham Hotel in Washington DC. Taking place April 12th, 2018 Capitol Hill Day is a significant component of AACS’ ongoing advocacy efforts and political outreach at the federal level. Your institution’s active involvement in Capitol Hill Day – along with students, alumni, employers and partners – is crucial in our efforts to ENLIGHTEN Congress and the Trump Administration about the great benefits our schools provide to thousands of students each year.
Capitol Hill Day will also include pre-sessions and training opportunities featuring experienced government affairs advocates, policy experts, Members of Congress and key staffers. These special sessions will be designed to enhance your advocacy skills and knowledge of federal higher education policy, and to provide up-to-date insights into current political and policy developments affecting our schools and students. AACS staff and consultants will assist with logistics and provide materials to facilitate your discussions. If you are having any challenges scheduling meetings, please contact Kathy Chow in the AACS office for assistance.
While you are in Washington DC for the Leaders Summit, we urge you to meet with your Congressional delegation and make your voice heard – ultimately, that is what Capitol Hill Day is all about.
Wondering what to expect when you get to Washington, D.C.? Watch one of two webinars to get all the details on this year’s Hill Day and how to schedule your meetings with your Members of Congress.
To help you schedule meetings with your congressional delegation while you’re in Washington, D.C., we’ve compiled the following tips and tools you can use to easily contact your elected officials.
Find your members of Congress.
By searching your address, you can easily identify your Members of Congress and get their Washington, D.C. contact information to request your meeting. Remember: you could have a political interest in two districts – make sure you search both your home and your business addresses.
Request your meetings.
To help make the process easy, we have provided templates for you to use as you request meetings. Simply enter your information where applicable, and paste onto your school’s letterhead and/or submit through your Member of Congress’ website.
Notify AACS of your schedule.
To coordinate transportation to Capitol Hill, Congressional Staff meetings, and follow-up after the event, AACS needs to track your meetings as part of the AACS Capitol Hill Day. Once your meetings are scheduled, forward the confirmation information sheet to Gina Rossi at AACS.
Your Board of Directors, Government Relations Committee, and the AACS staff and consultants want to once again thank you for registering to participate in the
2018 Schools Leaders Summit and Capitol Hill Day! As you prepare to come to Washington, we thought it might be helpful to provide you with a short “AACS Hill Day Pre-Departure Checklist” of things we encourage you to make sure you bring along with you.
1. CONGRESSIONAL APPOINTMENT ITINERARY
2. KNOW YOUR SCHOOL AND YOUR COMMUNITY
3. KNOW YOUR LEGISLATORS
4. GETTING DOWN TO BUSINESS
5. AACS CLIFFS NOTES
AACS is proud to announce that former U.S. Representative George Miller of California will be speaking at the 2018 School Leaders Summit in Washington DC.
The primary focus of Mr. Miller’s session will be to provide guidance to the membership on what to expect while they visit their elected officials during the AACS Congressional Hill Day on Thursday, April 12.
Rep. Miller served in Congress from 1975 until his retirement in 2015. During that time, he was a leading advocate on education, labor, the economy, and the environment. From 2007 to 2010 as the Chairman of the House Committee on Education and Labor, he worked to strengthen the American middle class and create education and employment opportunities. In the 111th Congress, he helped craft President Obama’s American Recovery and Reinvestment Act, which included investments to spur education reform like the Race to the Top program. Sponsored by MILADY.
OMNI SHOREHAM HOTEL
2500 Calvert St NW
Washington, DC 20008
Since 1930, the luxurious Omni Shoreham Hotel in Washington, D.C. has hosted presidents, world leaders and inaugural balls, making it a true landmark in our nation’s capital. Today, the hotel fuses modern comforts with distinguished service, creating a monumental experience for guests.
Located in one of the area’s premier residential neighborhoods, this elegant urban retreat boasts a resort atmosphere and a personal taste of politics, culture, art and music. Situated on 11 lush acres and just steps away from the National Zoo, the Omni Shoreham boasts a vibrant location. While on site, take advantage of spa services, dining options and elegant meeting facilities.
Following a rewarding day, come home to your luxury guest room. Located just 8 miles from Reagan National Airport, 28 miles from Dulles International Airport and 33 miles from Baltimore-Washington International Airport.
2018 SCHOOL LEADERS SUMMIT & CAPITOL HILL DAY
WHEN: April 9 – 12, 2018
WHERE: Omni Shoreham Hotel, Washington DC
IDEAL FOR: School Owners, School Directors, Industry Partners
This two-day intensive workshop will bring school leaders together to collaborate on improving the student experience and implementing best practices in your business, while touching on State Relations and the new audit guidelines. Meet with AACS’ leading Industry Partners to gain the latest information on their products and services that will assist you with putting new tools and skills to use in your business.
On Capitol Hill, we will shed light on areas for improvement in the Beauty and Wellness Education Industry. By sharing stories of challenge and success, we will enlighten ourselves and our peers to see potential we may not have seen before. The culmination of the 2018 School Leaders Summit will be a day spent on Capitol Hill where we will come face to face with members of Congress and their staff to discuss the critical issues facing our schools.
MAJOR SPEAKER SPONSOR
HILL DAY TRANSPORTATION
AACS PAC RECEPTION
GRC SMALL PLATE DINNER
ROOM KEYS & NAME BADGES
ROOM KEYS & NAME BADGES
DAY 1 RECAP