Annual Conference Sessions and Speakers

Check out our lineup of dynamic, experienced presenters.  Learn from our experts and enhance your skills




Keynote Speaker
Pat Smith


Sponsored by Milady


Pat Smith is an open vessel that believes her purpose began the moment she emerged into the world. While her roots were established in Chesapeake, Virginia, her Dallas, Texas residence is where her flourishing legacy is unfolding. Since graduating with a journalism degree from James Madison University, Pat has been entrusted with dynamic roles including minister, author, executive producer, speaker, entrepreneur, and philanthropist. Acknowledged as the first African American woman to win the Miss Virginia USA title and placing as first runner-up in the 1994 Miss USA Pageant, Pat has mastered the art of poise under pressure.

Though she has been blessed with many successes, Pat has also experienced difficult hardships; among the most heart-wrenching being the loss of her mother to breast cancer at the young age of 22.

Rather than allowing life’s challenges to thwart her purpose, she employed them to ignite her passion! Because of her heart to serve the community Pat has focused efforts on underserved children and women in need.

General Sessions


Governmental & Regulatory Update – Our team from Duane Morris will be providing the attendees an update on the year’s government relations activities, including Congressional actions and regulatory updates, as well as a look forward towards next year and the possible impacts on the 2024 elections

Data to Drive Schools Growth –  Erin Kuhn Bhansali, President/Partner of Qnity & Qnity for Schools will be sharing the latest results from Phase 3 of the Professional Beauty Compensation Study and the Beta Cosmetology School Instructor Compensation Study.  Jenn Lyles, Executive Director, Beauty Schools Marketing will be sharing their latest data on marketing and admissions trends.

Breakout Session Tracks
  • Admissions & Marketing
  • Career Services
  • Compliance & Regulatory
  • Meet the Accreditors
  • Operations
Admissions & Marketing


Artificial Intelligence: How Schools are Using AI

JennLyles, Executive Director, Beauty Schools Marketing Group
Charlie Parker – VP Marketing and Enrollment Management, Beauty Schools Marketing Group


Boost Your School’s Revenue Through Blogging by 41.67%

Patrik Connole, Director of Fulfillment, Oozle Media


Building, Leading and Retaining a Worldclass Admissions Team

Matthew Schmoker, VP of Admissions Solutions, Cyanna Education Services


How to get the most out of PMAX and Google’s Next Gen Ads

Michael Johnson, Managing Partner, Get Found First


Maximizing Makeup In Your School | Open House

Jennifer Harbour-Heape, Account Executive / National Educator, Muse Beauty Pro
Aaron Palm –  Education Marketing Director, Muse Beauty Pro


Next Gen Lead Gen for Schools – Digital Advertising for Student Recruitment

Scott Cross, Regional Manager North America, HEM – Higher Education Marketing


The Future of Organic Search and Local SEO

Michael Tominaga, VP of Digital, Get Found First


Career Services


Is a Lack of Social Media Education Hurting Your Student’s Careers?

Johnny Pickering, Business Development, Beauty As A Business


Marry your students with businesses!

Kim McIver, CEO, Sugarlash PRO


Preparing Students for Success in Today’s Salons

AnnaPapa, Owner/Executive Hairstylist, Tanglz Color Studio


Teaching Students to use AI as Future Beauty Professionals

StephanieCarter, Co-Founder, Beauty As A Business


Meet the Accreditors


Council on Occupational Education – COE

Kallan Williams, Associate Executive Director


Commission on Massage Therapy Accreditation – COMTA

Dawn Hogue, Executive Director


Middle States Association on Elementary and Secondary Schools – MSA-CESS

Katie Facemire, Associate Vice President


National Accrediting Commission of Career Arts and Sciences – NACCAS

Darin Wallace, executive Director


Compliance & Regulatory


Addressing State Legislative and Regulatory Threats

Brian Newman, Principal, Abingdon Strategies, LLC
Dana Persico, Founder and Chief Executive Officer of the Nail Skin & Hair Institute
Kameron Rabenou, President of Shore Beauty School

FAFSA Simplification; What to Expect

Sally Samuels, Director, Compliance, FAME


Let’s Play Jeopardy – The Beauty and Wellness Edition

Denise Herman, Managing Attorney, Law Office of Denise T Herman


Don’t Chance It.  Get FTC Compliant

JoAnn Gardner, Co-Owner, Operations Manager, Sterling Ideas
Sterling Gardner, Project Manager and Sr. Service Delivery Engineer at Sterling Ideas Inc


The Battle for Hour Reduction?  Is 1000 Hours Our Future?

ChrisTellis, President & CEO, California College of Barbering & Cosmetics
John Blair, CEO, Oogle School
Cathy Koluch,  President/Founder, The Studio Academy of Beauty


Understanding Where Things Stand with Borrower Defense to Repayment

Chris DeLuca, Founder, DeLuca Law LLC
Ed Cramp, Duane Morris


What’s Going On with Title IX?

Chris DeLuca, Founder, DeLuca Law LLC




Mindful Coaching

Daniel Dunworth, Director, Learning Experience, Pivot Point


Peer-to-Peer Learning: Unlocking Knowledge and Growth Together

Kim Berube, VP of Customer Experience, Milady
Corina Santoro, VP, Product & Customer Experience, Milady
Slavik Volinsky, Senior Marketing Director, Cengage


Planning Your Exit

Jill Krahn, President, SPEC


The Pros and Cons of Having vs Not Having Title IV

Jim Yates, Founder/Owner, Nuts and Bolts Training Company


Why Nails are Important to Your School

Tammy Taylor, President/CEO, Tammy Taylor Nails


Session Presenters

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