Jenn Lyles is an award-winning marketing and communications professional with an expertise in beautyschool marketing and lead generation. She was recently named a 2023 Marquis Who’s Who and has helped schools across the country dramatically grow their population with her millennial and Gen Z expertise.

She currently serves as the Executive Director of Beauty Schools Marketing Group, where she helps beauty schools grow their population with qualified leads and admissions coaching.

Patrik’s marketing strategies at Oozle Media are like game-winning frisbee tosses, propelling clients past their competition. With SEO expertise, solid content strategies, and a stellar online reputation, Patrik helps businesses attract ideal leads. When he’s not dominating the SEO world, he’s perfecting his skills with a national championship-contending club team. Cheered on by his amazing family, Patrik invites you to join him on an exhilarating journey to SEO success that’s as thrilling as a perfect disc throw!

Matt Schmoker has dedicated his passion and career to higher education for over 28 years as an award-winning enrollment management and student retention expert, executive coach, educator, school owner, and keynote speaker.

Matt’s ability to inspire and develop others to maximize their potential comes from his depth of experience in admissions, student retention, and leadership. From his humble beginnings as an elementary school janitor, to being an Educator, recruiter and Admissions Representative, to holding campus leadership and corporate executive level roles, and school ownership, Matt has developed an incredible track-record for helping institutions surpass goals.

Infusing high energy and passion into every project, Daniel Dunworth is a beacon of inspiration for educators, learners, and professionals worldwide. With two decades of varied experience, including roles as a cosmetology educator, school director and corporate trainer, Daniel is a testament to his commitment to cultivating talent in the beauty industry. An advocate for modernizing learning through technology, Daniel’s servant-leadership approach has helped thousands embrace innovative education methodologies to reach their full potential.

Michael Johnson is a solutions-focused Entrepreneur, Executive, and Business Advisor with many years of success across the marketing & advertising industry. His broad areas of expertise include digital marketing & advertising, search engine optimization, conversion rate optimization and web design/development. Mr. Johnson currently serves as the Managing Partner of Get Found First, a digital marketing agency with approximately 450 clients globally and Google Premier Partner status (top 1% of agencies worldwide). Mr. Johnson is also the Co-Founder of Spot On Solutions, a digital marketing agency specializing in businesses offering in-home services.

With a passion for interpersonal development and dynamic educational content, MuseBeauty.Pro Account Manager and Educator, Jennifer Harbour-Heape and Education Marketing Director, Aaron Palm bring a combined 30+ years of school experience in education, marketing and admissions. Jennifer grew within the Paul Mitchell organization specializing in Operations and Makeup Artistry and Aaron’s experience in Admissions, Sales and Beauty Marketing bring forward a fresh perspective to share with all those passionate about building their school business.

Michael is the Vice President of Digital at Get Found First. With over 10 years of experience in the digital world he has helped brands transform their digital presence and create strategies that actually have an impact on the business initiatives. Michael strives to elevate people and businesses wherever they are in the process and focuses on measuring success on tangible metrics.

When Michael isn’t working he is spending time with his wife and 4 kids and enjoying all of the amenities that Southeastern Idaho has to offer.

As a visionary powerhouse and master of her domain, Kim McIver, CEO of Sugarlash PRO has harnessed her passion for nurturing future beauty industry leaders and fostering invaluable connections among business thinkers, transforming them into tangible growth opportunities. Her indomitable spirit has steered the trajectory of two prestigious cosmetology and esthetics academies in Edmonton, in addition to two distinguished private vocational colleges specializing in adult education and online learning.

Anna is the owner and executive hairstylist at Tanglz Color Studio. She received a BBA in Management from Texas State University in 2006 and her MBA from Lamar University in 2022. Anna serves on the Board of Directors for the BBB of SETX, the Junior League of Beaumont and the Children’s Museum. She has been a salon owner, coach and mentor for the past 12 years serving both her salon and local community.

Johnny Pickering specializes in helping schools understand the impact their Social Media has on prospective students, and the importance of teaching the next generation how to effectively promote themselves to reach their goals after graduation. He currently heads up Business Development for Beauty as a Business, working with schools internationally to improve the educator’s and student’s understanding of Social Media and Google on a business level, as well as, an individual’s success. With over 20,000 graduates certified and growing their careers and income, by leveraging free tools that are available to any beauty professional.

Stephanie Carter is the co-founder of Beauty As A Business, a social media curriculum for beauty school students. After years in television news, Stephanie moved into PR & Digital Marketing for education. She’s spent the past decade studying how students choose schools and helping schools increase enrollments. Through BAAB, she’s helping schools set their students up for career and social media success while they’re still in school. By teaching their students how to correctly use social media, schools can leverage an important organic and authentic marketing channel that will resonate with the audiences they’re trying to reach most.

Sally is one of the country’s leading authorities on Federal financial aid administration with more than 42 years of “in the trenches” experience. As a respected Industry leader, she is frequently called upon to speak at School, Accrediting, Regional and State conferences as well as to act as school liaison during program reviews and compliance audits.

Having processed, reviewed, and taught financial aid for over 42 years, Sally’s experience includes representation at over 500 program reviews and certification visits for postsecondary institutions. In addition, Sally brings real life experiences, observations, and illustrations to her audience, adding a touch of humor to regulatory compliance. Her style makes the sometime complex topics easy to understand and audiences always come away with practical knowledge that they can apply to their everyday situations.

Sally is a senior member of the FAME management team and currently serves as Director of Compliance for FAME. She is a former board member for the Private Career Colleges & Schools (PCCS) and has served on several committees for the American Association of Cosmetology Schools (AACS), as well as a member of NASFAA & SASFAA. Her experience and regulatory knowledge make her uniquely qualified to bring you the latest regulatory information and training.

Tammy Taylor Founder of Tammy Taylor Nails, Inc. has been a visionary in the Nail and Beauty Industry since 1983. She promotes education weekly on her social media outlets, has live workshops, nail bootcamps and has taught over 5,000 classes. Tammy has created thousands of products and procedures, wrote her NIC approved 625-page nail school textbook and works daily at her headquarters in Southern California, developing new products, colors, and techniques.

Denise Herman began her diverse professional career as an educator, then as a business person and an attorney. She holds a dual Masters in Education and Business from Seton Hall University and a Juris Doctorate degree from Rutgers Law School. Ms. Herman’s first career was as a teacher in the public sector. She taught elementary school, middle school and, later, went on to teach at the university level. Throughout her legal career, Ms. Herman has provided counsel to various regulated industries, including the aviation, health care, financial services and education sectors. Ms. Herman opened her law offices in Florida in 2006, while simultaneously teaching undergraduate pre-law students at Keiser University. In her law practice, her goal is to apply her extensive and diverse business experience to help clients find practical and cost-effective solutions to legal problems. Her clientele is diverse, but includes the beauty, wellness and education sectors. She is both a trial and transactional attorney, practicing at both the State and Federal level. For more on Denise T. Herman and what she does, please go to www.denisehermanlaw.com.

JoAnn Gardner is a co-owner of Sterling Ideas, a professional IT company based out of Tampa, Florida, that has been serving clients for 24 years. She heads up the Compliance Team and works diligently to help clients meet the requirements of the FTC Safeguards Rule

An alumnus of the University of Florida, Sterling Gardner is a Senior Service Delivery Engineer and Project Manager at Sterling Ideas. He lends technical expertise to the Compliance Team.

Chris Tellis was born in 1950 and graduated from Yale University in 1974.

In 1986 Chris Tellis founded Antenna Audio, a company which used oral histories and theatrical sound designs to create audio tours for museums and historic sites. Over the next 22 years Antenna Audio grew to become the leading museum audio interpretation business worldwide, with offices in 14 countries and permanent programs at the Louvre, the Vatican, the Metropolitan Museum of Art, The Getty Museum, The Smithsonian, The Tokyo Museum of Art, The Hong Kong Museum of Art, The National Palace Museum and hundreds of other museums and cultural sites throughout the world. In his role as worldwide CEO of Antenna, Chris lived in London from 2001-2003, and was named by Fortune Magazine as one of America’s leading new entrepreneurs.

Chris returned to Sausalito in 2004 and in 2006 sold Antenna Audio to Discovery Networks.

In addition to being president of the California College of Barbering and Cosmetology, Chris is president of Embarcadero Financial Corporation and General Partner of Interest Income Partners, a private investment fund. He also owns and manages the Yellow Ferry Harbor, a houseboat marina in Sausalito. Chris Tellis and his wife, the painter Isabella Kirkland, live in the marina on the eponymous Yellow Ferry, an 1888 Seattle ferryboat Chris is also chairman emeritus of the board of directors at the San Francisco Art Institute.

Mr. Blair joined the Ogle School in 2008 after the founder retired. Over the last 15 years, Mr. Blair established a quality focused, metrics-driven culture while implementing industry-leading practices throughout the organization.
Today, the Ogle School graduates nearly 3,000 students annually with 80% graduation rates, 99% licensure and 80% graduate employment across nine campuses in some of the major Texas cities of Dallas-Fort Worth, Houston and San Antonio.
John is a graduate of the University of Michigan. He supports Michigan football, likes to travel and spend time with his 15-month-old daughter.

Edward M. Cramp represents institutions of higher education around the United States in accreditation, regulatory, litigation, and transactional matters. He is a team lead for the Duane Morris Education industry group. He also serves as the managing partner of the firm’s San Diego office.

Mr. Cramp is active in the higher education community. He regularly speaks at conferences and events throughout the country on a variety of issues. Mr. Cramp also teaches higher education law and compliance as an adjunct faculty member at the Drexel University Thomas R. Kline School of Law and College of Education.

Mr. Cramp served as a judge advocate in the United States Navy, where he was appointed to the rank of Lieutenant Commander. During his time in the naval service, he defended numerous matters before courts-martial and administrative boards. He also represented the interests of the United States in claims brought against and on behalf of the Navy.

Mr. Cramp is a strong advocate of diversity and inclusion in the workplace and LGBTQ rights. He serves on the steering committee of the firm’s Diversity & Inclusion program. He regularly represents members of the LGBTQ community in civil rights matters on a pro bono basis and is active in the local LGBTQ community.

Mr. Cramp is admitted to practice in California and Illinois. He is a graduate, with honors, of the Illinois Institute of Technology’s Chicago-Kent College of Law and a graduate of the University of California, Riverside.

Chris DeLuca is the founder of DeLuca Law LLC and serves Of Counsel with the law firm of Rouse Frets White Goss Gentile Rhodes, P.C.. Chris has over 30 years of experience providing legal, financial and management services to business owners and career school operators.  In addition to being a licensed attorney, Chris is also a certified public accountant (inactive status). Prior to founding DeLuca Law LLC, Chris spent nine years serving as in-house legal counsel and Chief Financial Officer for a multi-state cosmetology school group. Chris has served as a negotiator on U.S. Department of Education negotiated rulemaking committees, and is a frequent speaker on higher education regulatory issues. 

Corina Santoro is the VP of  Product and Customer Experience for Milady, the leader in beauty and wellness education. Her work is focused on innovating and re-imagining products and services that prepare students to enter the workplace ready to succeed today and in the jobs of tomorrow.

A seasoned product development executive, she has launched products and programs around the globe and received numerous accolades over her 20-year career, including the prestigious 40 under 40 award. Her specialty has always been taking the power of something large and making it available to the everyday person. Her passion is empowering life change through knowledge.

When not traveling, speaking and developing new products, Corina is a mom to three boys and loves to workout and give back to her local community.  She is often recognized for her signature purple, curly hair.

Jill Krahn has been in the Salon Industry for 35 years with a solid background in Salon and Day Spa Management as well as Personal Development.  As co-owner in Hair Success Salons and Spas in Fargo, North Dakota. An Owner of The Salon Professional Academy Fargo. And an owner in SPEC -Salon Professional Education Company who franchises the Redken & L’Oréal Schools, The Salon Professional Academies and Elevate Salon Institutes. Recognized for Excellence in Education by L’Oréal Professional Products Division.

A business model is a key factor when planning the layout and design of a School. The importance of creating a space that was functional and that flowed seamlessly because our #1 priority is the students experience.

With Challenges that face the school industry, Jill is excited to embrace change and help be a leader to help that change happen for the good of our industry. It is a must to be active in our state and in our industry to make it happen. We need to join forces to make our industry the beautiful business that it is.

Jim is an author, lecturer and expert in change management. He has developed systems that are on the cutting edge of school business development practices. Many school owners have realized that these systems were a key factor in their business’ success and revolutionized “Business Training” within the beauty school industry. This changed the way schools thought about the necessity of introducing these important concepts into their curriculum and quite literally changed beauty schools overnight by helping to produce real-world ready graduates.
Jim pioneered Nuts and Bolts Training Company in 2003 and introduced director, teacher, front desk and student training programs to thousands of schools across the US and overseas. Armed with all this experience, Jim is in big demand helping schools as a highly regarded consultant and adviser, specializing in all aspects in the operations of highly successful beauty schools. For more information email dana@nabtraining.com.

Brian Newman is currently the principal of Abington Strategies, LLC, a government and public affairs firm. In this capacity, he serves as State Relations Advisor to the American Association of Cosmetology Schools (AACS) and annually tracks over 300 state bills of interest to AACS member schools.

From 1997 to 2013, Brian was a member of the Association of Private Sector Colleges and Universities’ (APSCU) government relations department. As APSCU’s Director of State Affairs, Brian established a state government relations program for an association that was previously federally focused. He resides with his family in Arlington, Virginia and holds a Bachelor’s degree from Emory University and a Master’s degree in Political Management from The George Washington University.

Cathy Koluch has been in the school business for over 3 decades, and is the founder of an award-winning brand of cosmetology schools in Phoenix, AZ with three campuses. Cathy holds a degree from Whitworth University and was a college basketball player. Over her years in the industry, she has held every position within a school. She was appointed by former AZ Governor Jan Brewer as Commissioner on the Arizona Post-Secondary Education Commission, led the fight to stop deregulation in her state, and has served on several committees within AACS including serving as chair of the AACS Affinity and Strategy Committee.