Who’s ready for Vegas?
Join other professionals in the beauty industry for three days of education-filled, career-enriching experiences. Whether you are reuniting with old friends or making new ones, Hard Rock Hotel in Las Vegas is the place to be July 14-17.
Making it personal, keeping it real and enriching lives – that’s what the 2018 CEA & AMP Annual Convention is all about.
- Earn up to 23 CONTINUING EDUCATION UNITS(15 hours for the main convention; 4 hours per Saturday workshop attended; 2 hours per evening workshop attended)
- 2018 N.F. Cimaglia Educator of the Year announced
- 2018 CEA Speaker Contest Winner announced
- Methodology classes by Pivot Point and Milady
- Additional hands-on workshops by Pivot Point, Andis, CND, Wahl, Wella, Salon Sugar, and CND (free; additional registration required)
- Be one of the first 250 people to register and get Ivan Zoot’s new book, Be a $100,000 Haircutter, FREE!
- Paying it Forward Educator Contest
- AMP Track for Admissions & Marketing Professionals
- Amazing exhibitors showcasing new products and classroom strategies
- Expanded scavenger hunt in the Expo Hall
Male haircutting trends these days demand precise knowledge of both clipper techniques for shorter hair and shear use for longer looks. Are you looking for methods to assist your students in perfecting their total skills to meet the demands of today’s male client? Whether you’re a Barbering or Cosmetology educator, this workshop is perfect for you. Join Pivot Point’s education team for this exciting, skills-packed hands-on workshop.
You’ll cut and style two looks that explore characteristics that make a haircut masculine, as well as hone your skills in identifying “sharpness” and “shade” with fades. Not only will you feel more confident in your tapered cuts and fades, but you’ll also gain the resources to empower your learners to elevate their craft and prepare them for the shop or salon.
After this workshop, you’ll be able to:
- Describe and demonstrate the gradation techniques used to create tapered haircuts
- Identify and perform the techniques used in fade haircuts
- Understand how to balance a hairstyle with texture and a low fade
- Learn the steps necessary to combine a medium-high fade with a square, masculine interior
- Review the necessary skills required when working with longer lengths
Join Top Artist Sonya Dove and the Coty Digital Education Team for an exclusive Wella school workshop. Expect to see the new Digital School Workbook, and learn tools to bring tough topics to life in your classroom with exercises and hands on activities. Learn new training techniques, color formulation, and see a live demo from Wella’s Global Top Artist, Sonya Dove.
Wella Partner Schools receive priority access by registering with your promotional code. You must register by June 1 to claim your priority access.
Not a Wella Partner School? No problem! AACS & CEA Members can register via the waitlist to secure any available spots remaining. After June 1, waitlisted members will be notified if their registration can be accommodated.
Would you like to understand how to tap into your greatest potential? As a Gallup certified Strengths Coach and someone who has spent 17 years in the beauty industry, Mary Proctor Trane will introduce you to Strengths-based performance. It’s really so simple: when we use our natural talents every day (whether we’re teaching, servicing our clients, working with our team, you name it) we tap into our areas of greatest potential for success.
Research by Gallup shows that people who work in their areas of natural ability daily:
- are 6 times more likely to be engaged in their work
- treat clients and co-workers better
- are more creative, productive, efficient and profitable
- feel more confident, successful, and purposeful, and
- are 3 times more likely to report having an excellent quality of life.
In this engaging keynote, Mary will set the foundation for Strengths Performance and why it’s important to achieve better results. Through interactive activities and conversations, you will start to build your own strengths awareness and leave inspired to learn more.
This demonstration class will show you brow design and waxing techniques including tips for building a successful brow business.
- Easy to follow instructions for designing the perfect brow
- Guidelines for building a loyal brow clientele
- Tips for upselling brow services to existing clients
- How to price brow services to attract the right clients
You have an amazing school. You hired great staff. Your marketing… well it brings in some Leads. Nevertheless, where are the students? Now, you have to ask yourself “Is my school doing everything that it can to recruit students and keep them until graduation and beyond?” In this “Fish Bowl” session, we are going to discuss Admissions to Career Services and everything in between. This interactive session is designed to bring up those provocative questions, challenges, successes and winning formulas to take back to your schools and try! Please join Wendi (with an I) as we get loud and crazy in the wonderful world of Admissions & Marketing Professionals!
Teaching is no small endeavor. The rules are always changing and students – whether they are lifelong professionals or brand-new cosmetologists – are unpredictable. But there is no greater influence on an eager learner than their teacher, and in this seminar, you’ll learn Paul’s proven approach for optimizing the relationship between students and educators! Paul DiGrigoli, owner and president of DiGrigoli Salon and School, has a multi-faceted career that spans almost 40 years. Throughout his time as an entrepreneur and a stylist Paul has been a mentor to countless students, employees, and members of his community. His love of teaching and eye for talent has led him to work personally with salons, sports teams, and school faculties across the country.
Whether you want to improve your skills as a cosmetology educator or as a platform artist, teaching comes down to making an impact. In this class you will learn how to connect to your students in a way that not only gets results, but that will continue to drive their spark, passion and energy for years to come!
Today’s well-groomed man keeps a manicured look and is a hot trend with all generations. Anna is a part of the Esquire Men’s Platform Artist Team and she will walk you through the many looks and styles to keep you sharp and ready to share with your students. Join us for an hour of grooming and cutting fun.
Events are a great way to drive enrollments, increase sales and boost brand awareness for your school. A successful event requires two main elements: planning and teamwork. Join this fishbowl session to discuss and hear from other schools when to start planning, who to involve, how to measure event success and more best practices.
In this class, attendees will have the opportunity to be introduced conceptually to the latest technology of hydro facials which involves exfoliation and the delivery of topical solutions that penetrate the deepest epidermal skin layers and initiate cell regeneration. Micro-Current technology which its unique ability to improve the muscles in two ways: Muscle Re-Education and Specific Iontophoresis.
This class will not only explain the concepts of these technologies but it will touch on how to incorporate them in a beauty school curriculum and the benefits of these technologies that enable the success of the students in their future professional careers.
Motivation is defined as the reason one has for acting or behaving in a certain way. It is an internal choice that a person must make. As educators, is there anything you can do to motivate our students? YOU BETTER BELIEVE IT! You see, students are a lot like fireworks, their power is all on the inside. Nothing happens until you light the fuse. Your mission is to light that fuse! Join us at this year’s CEA for the Milady Master Educator class and accept the mission of motivation and LIGHT THE FUSE!
We all have the basic spa treatments on the menu, spice up your offerings by teaching your students more advanced treatments, like microneedling. Microneedling also known as collagen induction therapy is giving your student a medical edge to the work force. Get your questions answered, is it legal in your state? Do you need a medical director? What kind of devise is best? Why is is called a vampire facial? Come and learn why microneedling is taking over the country, and watch a live demo. In this class you will learn: what to look for in equipment/tools, roller vs. pen; is it legal in your state?; do you need a Medical Director?; knowledge about the treatment & why it works so well.
Discover what’s hot in nail artistry! Find inspiration. Power up your portfolio. Wow your clients! Learn how to create this year’s hottest looks from the runway and beyond.
Everyone wants to know how to fade. But does everyone know exactly what a fade REALLY is? In this class, we dive deep into when to fade, the different styles and types of fades, placement of the blend, and terminology and tools to use. If you’ve ever felt overwhelmed by doing a fade, this is the class for you. You’ll have a better understanding of how to approach a faded haircut, when to execute a low, medium or high fade and how to blend seamlessly.
Individuality has never been more important in our educational community—today’s generation of learners is a generation of individuals. In every aspect of their lives, their individualism is celebrated. To educators, this translates into a need to zig and zag to personalize learning for each and every learner. Educators need to be mindful of these learning differences and fuel their teaching with tools that work. Effective educators will use strategies based on critical thinking skills, case studies and relevant situational scenarios to enrich the learning process. Classrooms that are wired, focused on content and inspired by momentum lead the way in today’s learning environment.
Recent opportunities and changes have put the spotlight on those who work in career education college admissions – and that’s a good thing! Join us to learn about this amazing opportunity to actually shape the profession! Participants can share ideas on what’s necessary to enhance the status of the admissions profession, determine the skill sets necessary to truly impact student outcomes, and explore the value of partnerships with fellow admission professionals from other sectors as well as high school guidance professionals! If you work with prospective students in admissions, recruitment, marketing, advising or management…you won’t want to miss this workshop. Workshop takeaways include:
- Understanding factors that have created a change in advising and recruiting today’s students
- Expanding the role of the admissions professional
- Determining the career education admissions professional job profile
- Provide input on a national credential for career education admissions
- Identify support needed to make the shift
Hear groundbreaking news from CIDESCO International and CIDESCO USA, which will enrich and enhance esthetics programs in America’s cosmetology and esthetics schools. CIDESCO International, the worldwide body promoting Beauty Therapy in esthetics and cosmetology, has announced all-new programs leading to Certificates in Skin Care and Body Care that align with US Licensure requirements. These new Certificates afford your schools the opportunity to become certified CIDESCO Certificate Schools, thereby enhancing your offerings to potential students.
Learn more about the new CIDESCO Certificate Schools and the all – new CIDESCO signature Age-Defying Facial available exclusively to CIDESCO accredited salons in this exciting presentation.
Students step into their dreams full of hope that is true. Another truth is they are also full of anticipation and fear, and then the “R” word is spoken. Me retail? What is the key to helping the student overcome their fears and stretch towards retail goals with confidence? Let’s talk!
CHI Enviro American Smoothing Treatment is a revolutionary and safe treatment. It eliminates up to 95% of frizz while making curly hair manageable. It instantly adds amazing shine, silkiness and condition to the hair. The results of this safe alternative to traditional harsh straightening systems are amazing. The system safely smooths frizzy, curly hair into beautiful, soft and silky hair. When the powerful, yet gentle, formula is combined with heat from the CHI Iron and dryer the hair is bonded, providing incredible results. Find out how to create a calmer environment and cut down on disciplinary upsets with your students.
As a continuation of Mary Proctor Trane’s keynote on July 15, this highly interactive break-out session will dig more deeply into your Gallup customized report which describes your Top 5 Talent Themes. We’ll discuss how your talents can be used productively and, if overused, can work against you. We’ll look at Strengths from the team perspective, and we’ll “aim” our talents to achieve specific results. You will walk away inspired, having gained self-awareness of what your natural talents are, and with an understanding that your (and your team’s) greatest potential lies in tapping into your authentic, natural talents.
In an age of being constantly bombarded by technology, this class will help you cut the cord and center your students through journaling. By utilizing a composition notebooks and printouts for students to write down what they have learned for the day, creatively express themselves and even get to know themselves better.
Maintaining engagement inside of our classrooms can be challenging to say the least. Especially when it comes to foundational information such as roller sets, basic haircutting, or color theory; students can easily check out and miss essential concepts for their career as a hairdresser. The truth is, the content of the class is a small percent of how we maintain engagement… the context (or how we deliver the content) is what truly keeps our audience involved! At Sam Villa, we have studied how to elevate energy and foster deep engagement from the first moment of class all the way to the closing. In this class, Education Director, Andrew Carruthers will share our discoveries by modeling the process and offering you the tools to enrich your own classrooms in your own unique way.
Nearly everyone considers New Year’s Day their chance to make big changes. But why wait? What’s stopping you from making those changes today? Don’t let these unprecedented times stop you from solving problems and maximizing your leadership abilities. The only thing in the way of making tomorrow the start of your best year ever is you! Join Paul Joseph DiGrigoli – the industry master of passion – as he teaches you the everyday secrets he uses to maximize value in business, life, and wellness. Learn how the changes you make can have immeasurable impact on everyone around you and how to keep up your enthusiasm for years to come!
This leadership and management program is designed to revolutionize the way that you do business every day. There is no better time to adjust, reflect, and see a new and improved strategy for your school & your own personal growth. Take more market share, hire new talent and discover new opportunities. It is a great time to prepare for a dramatic change in growth for the new year. The past does not equal the future. It’s time to move ahead! So pull up your sleeves, attack head-on, and discover all of the critical factors that are impacting your school right now!
Join Salon Sugar Monday evening for a hands-on workshop using sugar instead of wax to remove unwanted hair! Working in pairs, you can learn one of the hottest industry trends that just wowed the Esthetique Spa Show in Toronto, Canada with a sold-out classroom!
Working in small groups our Educators will show you the subtle tricks to applying this revolutionary product that will leave you both hair free and amazed. Students have embraced this product as a portal to the lucrative hair removal business that can allow them to earn immediately, build a loyal client following and set them apart from other salon professionals. The liability free nature of the product and the fact that it just washes away with plain tap water while being able to remove the most stubborn hair is a bonus. Add to this the fact that it is less expensive to use than wax, doesn’t irritate or remove the clients skin makes it a winner every time. Don’t miss out on the opportunity to learn this process.
In fairness to the student who is entering our industry today, we must expose them to and train them on every type of hair texture, regardless of gender, regardless of length. They must be diverse in their thoughts, their skills and their ability to use multiple techniques and tools. Precision cutting is for everyone and there is minimal, if any, room for error.
Let Wahl show you how to provide a diverse skill set and thought process for men’s grooming that will immediately position your students with a competitive edge necessary for success.
- One clipper doesn’t fit all hair textures – just as one pair of shears doesn’t accommodate all techniques. It takes a variety of tools, and the knowledge of how to use them will diversify and build the learner.
- Learn how to approach clipper cutting, comb handling, and blending with your beginner student.
- We will address little things that make a big difference; tapering from long to short or short to long, clipper over comb techniques, correcting lines, etc.
- Discover an approach on how to maximize the clippers in your cutting curriculum so the student is as comfortable with them as they are a shear.
You send your newly graduate into the world only to find out they watched a YouTube video and now have proclaimed their expertise on a new trend they did not learn in school. We need to care what, where, how and from whom our students are learning from and not just when they are in our care. How to engage your graduates to be aware of post graduate classes that offer minimal training on trends. Be a leader in your area for continuing education.
Based on Ivan Zoot’s new book of the same name, the Be A $100,000 Haircutter system has been built on eight simple steps. If a salon professional is willing to do these eight things, every client, every time they can reach this level. The system is simple. Anyone can do it. You do not need a master’s degree in marketing or a million-dollar advertising budget. You just need to be committed to doing the work, doing it well and doing it consistently. Your ROI can be HUGE.
Learn keys to inspire students and new professionals to maximize their earning potential in our industry, skills and techniques to shorten the learning curve from newbie to busy professional, insights to promote and market to build business, and understand the key metrics to measure beauty industry performance and track growth.
More than many other occupations, education requires a lot of heart. Educators are well aware that how well a student is educated will drive their success later on in a career. This constant striving on the behalf of others can lead to an unsustainable pace, and it’s easy for educators to become burned out. One of the most important things an educator can do is take care of themselves. Self-care is not an extra treat for when you have time to indulge. If this is an area you struggle with, you’re not alone. Learn life strategies to fuel your journey forward, and to savor each step along the way.
4 Areas to Optimize that has proven to save schools money, and get them more leads:
- Website Conversion Rate Optimization (CRO)
One study suggests, “about half of all Americans (47%) have at least one of the three key risk factors for heart disease: high blood pressure, high cholesterol, and smoking”. Similarly, inside the world of Cosmetology there are risk factors that increase the likelihood of a no show appointment. Some of these risk factors are preventable. Others are outside of our control. In this class we will be going over both preventable and non-preventable risk factors and how your admissions rep should react in either scenario.
We live in a time of diversity and choices so the potential for disagreement is always a possibility in the classroom. How an educator handles conflict can impede learning OR set the stage where students thrive and embrace the differences. Knowledge is definitely power when diffusing anger and mediating disputes. Set yourself up to “Keep Calm and Teach On” with these skills to use and share with tomorrow’s professional. It’s a win-win for your classroom. The take-a-ways from this session:
- Identify Conflict Conditions
- Focus on Issues Instead of Actions
- 10 Myths About Anger
- Use Limited Options to Get Control
30 minutes of product tips on Dermalogica hero products, (including the new peels being released in the Fall of 2018) that are used around the world by thousands of salons, spa, doctor’s offices and hospitals. There will also be information on the extensive support schools receive. This will be followed by a 30-minute informative demonstration.
Today’s students are not yesterday’s. This new generation has a new language for communication (rotfl, ttyl, brb, smh), a new way of finding and creating friends (Facebook, SnapChat, IG, Minecraft, Twitter) and using only 1 finger the entire world becomes accessible with the push of a button (Monster, Google, Yahoo, Wikipedia). Their patience has withered and their standards have changed. This new microwave mindset shifts instructors from force feeding information to now showing examples of how to use and apply information in their favor. Without compromising your own standards, this class will teach you how to take their mindset and their one-touch technology and turn it into an asset and staple in your school and instructor’s teaching lifestyle.
One hour can change your life and career when you are ready and the right person is there. That’s me (Geno Stampora)! Better than that, I know YOU are ready! I promise to fill you with inspiration and bring you closer to your full potential than ever before. Success is at your fingertips. I will share life and career-changing fundamentals. You will be able to fly home without that airplane. I promise to exceed your expectations and I can’t wait to meet you in person!
Hotel & Travel
4455 Paradise Road
Las Vegas, NV 89169
At Hard Rock Hotel & Casino Las Vegas, we believe you should be able to play where you stay. You’ll find our one-of-a-kind accommodations offer more than a great place to sleep. Our Las Vegas hotel rooms and luxury suites are equipped with customized amenities to ensure your trip to Vegas is one to remember. Discover our collection of hotel accommodations, including the AAA Four Diamond HRH All-Suite Tower, our stylish new Casino Tower rooms and the signature Paradise Tower. All feature brag-worthy pool or city views. Our king and double queen rooms are a comfortable and stylish way to end or start your night in Vegas.
2018 CEA & AMP ANNUAL CONVENTION
WHEN: July 14-17, 2018
WHERE: Hard Rock Hotel & Casino
IDEAL FOR: Educators, Admissions & Marketing Professionals, Industry Partners
Save the Date for the 2018 CEA & AMP Annual Convention. Next summer we will once again meet in Las Vegas, NV at the Hard Rock Hotel & Casino for a long weekend full of learning and fun.
The 2018 CEA & AMP Annual Convention is all about enriching our students’ lives, both professionally and personally. We will focus on the teaching methodologies and communication styles that make a big impact on the development of our future professionals.
KEYNOTE SPEAKER, METHODOLOGY CLASS & HANDS-ON WORKSHOP
EDUCATOR OF THE YEAR, METHODOLOGY CLASS & GIFT BAGS
ONE HELLUVA WELCOME PARTY
HANDS-ON WORKSHOP & SPEAKER CONTEST
N.F. Cimaglia Educator of the Year Award
What is the N.F. Cimaglia Educator of the Year Award?
The annual N.F. Cimaglia Educator of the Year Award is co-sponsored by the American Association of Cosmetology Schools and Milady. It is a prestigious award given to one educator each year who has exhibited the most significant contribution toward upgrading professional standards of educational excellence, particularly within the areas of student involvement during the immediate past year.
Nominees must be members of CEA who are currently employed, have at least three years of active employment as a cosmetology educator and can provide evidence of significant contributions to educational excellence during the immediate past year. While Milady is proud to be the primary sponsor of this award, it is not required for nominees to teach using Milady-based curriculum in their school. ALL INSTRUCTORS from ALL SCHOOLS are welcome to apply as long as they meet the aforementioned criteria.
What is the Prize?
The recipient will receive a complimentary convention registration, round-trip airfare and lodging for the convention, $2,500 and other prizes courtesy of Milady.