We Are Stronger Together
Now is the time for all of us to come together: schools, partners and students to advocate for our institutions! Join us for the 2020 Government Relations Summit and Hill Day, where together we can hear from Washington insiders and professionals on the challenges facing cosmetology schools and the vital education we provide to our students.
Let’s work together to create key messages that advance our mission and vision to continue educating in the Beauty and Wellness Industry. Bring students, faculty and staff to share their success stories. They are the true advocates we need. However, as always we encourage you to bring your challenges and let your peers help you problem solve as well.
The culmination of the 2020 Government Relations Summit will be a day spent on Capitol Hill where we will meet with Members of Congress and Congressional staff to discuss the critical issues facing our students and the schools that serve them. We are stronger together!
- Non-concurrent sessions so you don’t miss a thing
- In conjunction with the 2020 Capitol Hill Day
- Recognition of March 26th as National Beauty & Wellness Education Day
- Interactive session on topics key to the future of beauty and wellness education
- Meals and reception for networking and relationship building
To help you schedule meetings with your Congressional delegation while you’re in Washington, D.C., we’ve compiled the following tips and tools you can use to easily contact your elected officials.
Step 1: Find your members of Congress
By inputting your address into the links below, you can easily identify your Members of Congress and contact their office to request your meeting. Remember: you could have two different Members representing your home and your school addresses; make sure to search both. A template letter has been loaded for you to submit your request. You should feel free to customize the language if you like to add further information.
Find Your Representative click here
Find your Senators click here
Step 2: Requesting your Meetings
Click on the above links. It will take you to AACS Phone2Action page. Input your address into the field. A pre-loaded letter has been included into the template box to request your meeting. Feel free to customize the language before you submit. You will need to follow up directly with the representatives office after submission to confirm your appointment. Please note: submitting on the link DOES NOT mean your appointment is confirmed. You might need to follow up multiple times to confirm your appointment directly with a staffer from your Representative’s and Senator’s offices.
Step 3: Notify AACS of your schedule
To coordinate transportation and prepare materials for your Capitol Hill Day Congressional staff meetings, AACS needs to track your meetings. Once you have submitted your request, please email Cristina at Cristina@beautyschools.org. Provide her with the information of the offices you have requested a meeting with. Once your meeting is confirmed please follow up with Cristina with the time of the meeting.
Step 4: Get Prepared
AACS will be offering 2 webinars to help you get prepared for your meetings on Capitol Hill.
Webinar 1: Getting Prepared For Your D.C. Appointment
Date: February 19, 2020 at 2:00 p.m. EST. To register click here.
Webinar 2: Final Countdown to Capitol Hill
Date: March 12, 2020 at 2:00 p.m. EST. To register click here.
Your AACS Hill Day Pre- Departure Checklist
The AACS Board of Directors, Government Relations Committee, and the AACS staff wants to thank you for registering for to participate in the 2020 Government Relations Summit and Capitol Hill Day! As you prepare to come to Washington, we thought it might be helpful to provide you with a Checklist to prepare for the Summit and your meetings.
Registration and Travel
Have you booked your event registration, travel arrangements and your hotel? Deadline for the AACS group rate is March 2nd.
1. Congressional Appointment Itinerary
- Make sure you have a list of the date, time, location, and names, email addresses, and numbers of the Member’s offices and staff with whom you have spoken.
- Make sure to send a copy of your itinerary to Cristina Hanson at Cristina@beautyschools.org before you depart
2. Know Your School and Your Community
- Institutional Data & Student Success Stories – Nothing paints a more vivid image of your institution than the stories of your students and your outcomes data. Be prepared to either provide your elected officials with one or two very brief handouts with information on your students and outcomes and/or prepared to share this information at the drop of a hat when discussing your school(s) with pride!
- Your Community – Be able to explain briefly and concisely the needs of the community, how your community is changing, and how the school is responding to these changes. Remember both you and the Member SHARE this community!
3. Know Your Legislators
- Background Information – It never hurts to take just a few minutes to review the website bio for each of your elected officials. Is there a link between you and the member from your collective past? Are there issues highlighted on the site that you can use as a conversation starter?
- Previous Contact – Don’t forget to highlight past meetings, visits, or outreach you have provided to the Members’ offices.
- Stance on Our Issues – What does the website say about the Member’s stance on education – particularly higher education issues? If you need help, ask the AACS staff when you get to DC and we will share what information we have with you.
4. Getting Down to Business
- Business Cards – Don’t forget to pack an ample supply of business cards. Whether you are meeting your elected officials or their staff for the first time, or have an established rapport with them already, it is always important to make sure that they have a way to reach you.
- Business Attire – We know that you know how to dress to impress, but please don’t go overboard. Being too fashionable with designer apparel and your most expensive jewelry is great for an evening out, but not a day on the Hill. Impressions matter. Don’t give our friends or our critics any cause for critiques.
- Sensible Shoes – No, this isn’t a belated April Fool’s joke. Walking the halls of the House and Senate office buildings can be more than a bit hard on your feet. Wearing comfortable dress shoes can help alleviate some of the discomfort of a long day hurrying from meeting to meeting. Trust us, you and your feet will thank us by the end of the day.
5. Be Memorable
- Videos – If you can’t bring a student to your appointments can you have some video testimonials on your phone or an iPad you can show the Members? These leave lasting impressions.
- Student – If you can bring a student, are they prepared to tell their story during the meetings? Help prep them to make a lasting impact.
- Invite a Partner – Some of the best AACS meetings include AACS Partner Members who can talk about how they support schools. Use them to help advocate for you.
- One-Pager – Be prepared to leave a one-page document at each appointment. This should include information about your school and data about your outcomes. Make it simple to read and include photos or pull out testimonials. Include information on scheduling a site visit.