Expo Hall

9:00 a.m. - 9:45 a.m.

Registration Hours

10:00 a.m. -4:30 p.m.

Networking Lounge

10:00 a.m. - 4:00 p.m.

Sponsor by Milady

Welcome Statement

9:45 a.m. - 10:00 a.m.

Presented by Kim McIntosh, AACS Event Chair and Jen Collins, CEA & AMP Event Chair

You Don't Just Wake Up and Become a Butterfly

10:00 a.m. - 10:30 a.m.

Each and every one of us has been challenged these past few months to teach differently, learn differently, and live differently. It hasn’t been easy and, in fact, a few moments might have been downright terrible. This is the time to pause, reflect and create an intentional roadmap for your future. How will you handle this new phase of teaching, learning and living? How will you chart your path to success in this new reality? Now, more than ever, we must embrace a growth mindset. A concept so beautiful in its simplicity — our abilities are like muscles that can change and grow. It will take patience, an open mind and trust in yourself. But with a little effort, you can get there. After all, none of us just wake up and become butterflies.

Presented by Corina Santoro, Milady

Keynote Speaker: Sonya Dove

10:30 a.m. - 11:30 a.m.

Sponsored by Milady and Moderated by Corina Santoro

Break

11:30 a.m. - 11:45 a.m.

Expo Hall

11:30 a.m. - 12:15 p.m.

Blended Education: Striking the Perfect Balance

11:45 a.m. - 1:15 p.m.

In the past 6 months, the entire education system got flipped upside down!  Today, when we talk about teaching, the biggest conversation we are all having, at all levels, is the need for and delivery of hybrid learning. COVID-19 threw us all into the deep end of the pool with remote learning and we did whatever we could to make it work for our students. Now, as we head back to our schools, the idea of creating a permanent, workable blended or hybrid program is not only possible, but something that we must do! In this session, we will dive into how to design, create, and deliver a blended program that not only works for your education team but ensures your students are set up for success!

CEUs: 1.5 credits

Presented by Lisha Barnes, Milady

Digital Marketing During the Pandemic: What Happened & What You Should Do Next

12:15 p.m. - 1:15 p.m.

Let’s face it, 2020 has been a wild ride! The outbreak of COVID-19 has been particularly difficult for the beauty industry.​ ​With many businesses still affected by closures and the pandemic at large, we want to give beauty schools an idea of what worked and what didn’t early on in the outbreak and what we recommend doing moving forward. We’ll show you real results, ranging from schools who paused everything, to schools that went all-in on taking over their market. See how your school stacks up!

Presented by Parker Dickens, Oozle Media

Setting Appointments That Show… both Campus and Virtual

12:15 pm - 1:15 pm

Understanding today’s student’s characteristics and their concerns…how much has changed? Get tips on establishing an understanding of effective communication across 3 generations, developing results-driven techniques for remote recruiting using the latest technology and identifying a structured ‘outline’ to increase your appointments that show.

The basics still apply but it’s a new world!

Presented by Nancy Rogers, Paul Gordon and Vicki Maurer, Source For Training

Break

1:15 pm - 1:30 pm

Expo Hall

1:15 pm - 1:30 pm

Compliance with Class: Educator's Guide for Not Getting Your School Sued

1:30 pm - 2:30 pm

Educators have more contact with students than anyone in our schools. Schools and students love them for their passion and dedication to the craft.  We forget sometimes that their front and center role with students means they need to know more than just cuts, color, and techniques. Our educators are on the front line for many complicated compliance concerns such as Title IX, the ADA, and loads more. Educators do their best to deal with these complicated issues, but we need to do more to help them. AACS General Counsel Edward Cramp will bring his decades of experience to bear on this challenge in this session designed to help teach our teachers.

Presented by Edward Cramp, Duane Morris LLP

Building Your Students’ Brand Through Social Media

1:30 p.m. - 2:30 p.m.

To build their brand, clientele and business, your students can rely on a smart social media plan to organically market themselves. Sharing your personal life can give others a sense of who you are, but it’s not necessarily professional. This workshop will help you walk your students through the process of how they want to present themselves, and share some free social media tools to make their visuals sing.

Presented by Victoria Lim

Pigmentation 101

1:30 p.m. - 2:30 p.m.

In this virtual workshop we take a look at unwanted pigmentation and how to address the concerns of each ethnicity. You will learn how slight differences in skin physiology influence the course of treatment, the melanogenesis process and what occurs at each stage of the pigmentation process, which ingredients interrupt the melanogenesis process and how to select the appropriate ingredients to treat each pigmentary condition.

Presented by Aliesh Pierce, Ask Aliesh

Break

2:30 p.m. - 3:00 p.m.

Expo Hall

2:30 p.m. - 3:00 p.m.

Coaching Winners: Top Lessons the Barber & Beauty Industry Wish Their Professionals Knew

3:00 p.m. - 4:00 p.m.

Coaching Winners. What does this mean?

This means taking a collection of the learnings we’ve had as professionals and leaders, funneling them into lessons and sharing them with the youth of our industry. Professional Barber and Beauty Instructors give of themselves every day to ensure the minds they are shaping, will be equipped with the tools needed for a new professional’s success. Teaching someone and seeing them grow as a result is the greatest gift.

Andis Education Team has gathered to collect and share the top lessons the Barber & Beauty Industry wish new professionals knew. We will break down some of the most valuable tips graduates can be armed with as they enter into their careers. Attendees can expect to leave feeling inspired and able to recall why they chose to teach. Additionally, you will learn teaching content that will be complementary to what is included in your school’s degree program.

Presented by Angie Perino, Andis

Preparing for Prosperity

3:00 p.m. - 4:00 p.m.

Why is it that you can place two students with the same training, in the same salon, and one will succeed while the other will struggle? This is such a scary truth and is the very question that has frustrated teachers, students, salons and stylists forever.

In Preparing for Prosperity we’ll discuss the mindset of succeeding students as well as Key Business Drivers that every cosmetology student should learn before ever setting foot in the salon. These drivers will set them up for long term success in their careers. We’ll also discuss delivering your message for maximum learner retention using the See, Hear, Do, Review method.

Presented by Christopher Sulimay, Salon 124 Group

Graduate Success—Are your Students Ready for Real World Career Choices?

3:00 p.m. - 4:00 p.m.

In a recent beauty school instructor/student survey, 8 out of 10 instructors felt their students were adequately equipped upon graduation to enter the workforce. However, only 4 out of 10 graduates felt they were adequately equipped to enter the workforce. Where is the disconnect? In this session, gain the resources you need to guide your students down the career path best suited for them. You’ll be able to take and play with the same career quiz you can take back to your students to determine if they are better suited to be a successful employee, or if they are ready to start their own business right after graduating. We’ll discuss resume/online portfolio options and resources, ideas to build one’s resume while in school, review important questions to ask if you are thinking of starting your own business, and set realistic expectations for students’ career goals.

Presented by Jesse Cormier, Associated Skin Care, Hair & Nail Professionals

Wahl - The Modern Mullet

3:00 p.m. - 4:00 p.m.

The mullet is back, and it is one of the hottest trends of 2020! This class will give you the tools and the techniques to properly create an updated mullet with Wahl Professional tools. You can cut, blend, and create long, trendy haircuts with a clipper. This class will provide you with the tips, tricks, tools, and product selection necessary to create this versatile trendy cut.

If you would like to join in on this class & want to cut along with Kevin, you will need the following:

• Clipper
• Trimmer
• Big Mag with Standard & All in One Blade or if you don’t have that, you can use a Feather Razor & Texturizing Shear
• Blow Dryer
• Medium length mannequin head or model
• Spray bottle with water
• Clipper Comb / Barber Comb
• Hair Clips
• Attachment Combs for Clippers: ½, 1, 1 ½, 2, 3
• Product to finish

Presented by Kevin Nguyen, Wahl

Expo Hall

4:00 p.m. - 4:15 p.m.

Expo Hall

9:15 am - 10:15 am

Registration Opens

10:00 a.m. – 4:00 p.m.

Networking Lounge

10:00 a.m. – 4:00 p.m.

Sponsored by Milady

Welcome

10:15 a.m. - 10:30 a.m.

Presented by AACS

N.F Cimaglia Educator of the Year Award

10:30 a.m. - 11:00 a.m.

The annual N.F. Cimaglia Educator of the Year Award is co-sponsored by AACS and Milady. It is a prestigious award given to one educator each year who has exhibited significant contributions toward upgrading professional standards of educational excellence, particularly within the areas of student involvement during the immediate past year

Presented by Lisha Barnes, Milady

Break

11:00 a.m. - 11:30 a.m.

Expo Hall

11:00 a.m. - 12:00 p.m.

Cultivating Community Culture

11:30 a.m. - 1:00 p.m.

The #newnormal has everyone rethinking what classroom really indicates—it’s not just a brick and mortar environment anymore but has become a place without borders and full of screens. Educators need to create a positive culture and an engaging community, no matter where, or what the learning environment may look like. Maintaining and supporting a positive culture with learners and providing a space in which they thrive—within a traditional classroom, or from a distance, is a must. Now, more than ever, we need to shift the way we navigate these environments and support learners to become active participants along their journey.

Presented by Daniel Dunworth and Jason Russell, Pivot Point

Who are you? Who do you work with? Who are your customers? Let's take a personality test and find out!

12:00 p.m. - 1:00 p.m.

In this session we attempt to answer the question Michael Scott asks Toby in the hit TV series THE OFFICE:
Michael: Why are you the way that you are? Honestly every time I tried to do something fun or exciting… you make it NOT that way. I hate so much about the things you choose to be.

If you aren’t familiar with the show, don’t worry, we’ll play that clip first thing.

So how do you handle people like that?
Look, sometimes it is that other person. They are brash and annoying and clearly they were raised in a barn. Then again, sometimes it’s you. Sometimes we have had a bad day and we take it out on the nearest, weakest target. It isn’t the way it should be, but when we are honest with ourselves we admit that we aren’t always the angel our mothers think we are.

In this session, I’d like you to consider a third option: Sometimes it isn’t you and it isn’t them. It is the combination of you AND them.

We will learn first which personality type we are. Once we have that foundation, we will discuss each of the personality types and why they do the things they do. Based on the idea that knowledge is power, this class will empower you to be able to handle each and every person that you might come across in a given day.

We’ll laugh. We’ll cry. We’ll become more self-aware. Or is that the red me speaking?

Presented by Rob Thatcher, SalesComm

The Changes In Admissions

12:00 p.m. - 1:00 p.m.

Admissions has never been a simple process. It continues to evolve through the pandemic, and now more than ever, you have to be ready.  Join this discussion with a talented group of panelists as they share strategies and helpful hints to navigate these new changes.

Presented by Shubhankit Mishra, Lead Squared, Kim McIntosh, Crave Beauty Academy, Cathy Koluch, The Studio Academy of Beauty, Stacey Peters, Crave Beauty Academy

Break

1:00 p.m. - 1:15 p.m.

Expo Hall

1:00 p.m. - 1:15 p.m.

Gear Up!

1:15 p.m. - 2:15 p.m.

Build a strong team and unite your school staff, and students. In this class you will receive the tools to get geared up and walk with confidence and integrity to build an amazing learning environment utilizing your staff and students.

Presented by Clem Malbreau, Farouk Systems, Inc

Waxing: Beyond the Basics

1:15 p.m. - 2:15 p.m.

This course provides information and techniques educators can share with students when working with hard wax.  We will go over best practices on working with hard wax, review skills and techniques, and discuss speed waxing

Presented by Jessica Gil, European Wax Center

Using Instagram to Sell: What To Teach Students

1:15 p.m. - 2:15 p.m.

Instagram is a key platform stylists are using to build their book of business. If your students are not utilizing Instagram well, they could be losing hundreds of dollars from potential clients they’re missing.
In this session you’ll learn how Instagram can function like a website: how to get found, how to create the right content and how to sell! You can take this information back to your students to help them hit the ground running. For anyone working behind the chair, this is an opportunity to boost your own social game!
We’ll go over how to correctly use the Pinned Highlights section of an Instagram account, what a feed should look like and ideas for Stories on Instagram.
This is a hands-on, interactive session.

Attendees should come prepared with logins to their Instagram account, a fully charged phone, a few high-quality photos and a desire to learn social media marketing.

Presented by Stephanie Carter, Beauty As A Business

Break

2:15 p.m. - 2:45 p.m.

Expo Hall

2:15 p.m. - 2:45 p.m.

Teaching with Technology

2:45 p.m. - 3:45 p.m.

Teaching in today’s learning environment requires a certain level of connectivity, and with that challenges and struggles can arise. Join Pivot Point International’s panel for an open conversation on the many resources available to support you in becoming more connected. Be sure to bring your questions, comments, challenges and struggles to discuss how you can improve how you teach with technology.

Presented by Daniel Dunworth and Jason Russell, Pivot Point

The Power of Video

2:45 p.m. - 3:45 p.m.

Ever wonder how to get your video content to work for you? Join YouTuber Justin Hickox and learn how to use video on social media to attract new clients who trust you before even meeting them. This session will go into detail on how to create content that people want, how to script your videos and best practices and how to start building a YouTube channel. Using YouTube to build your brand can also lead to extra forms of revenue.

Presented by Justin Hickox, Justin Hickox Studios

American Crew: High Texture Techniques

2:45 p.m. - 3:45 p.m.

When building shape it is important to first visualize the final primary shape desired by identifying scalp exposure, change in angles, length and weight. Expand your knowledge of the American Crew through working with High Texture hair and seeing shape come to life.

Items needed to participate

• Shears
• Barber Comb
• Clipper Comb
• Clippers
• GAVIN Mannequin (Pivot Point)

Presented by Curtis Cross, American Crew

Expo Hall

3:45 p.m. - 4:00 p.m.

Expo Hall

9:15 a.m. - 10:45 a.m.

Registration Opens

10:00 a.m. – 2:00 p.m.

Networking Lounge

10:00 a.m. - 2:00 p.m.

Sponsored by Milady

RESCHEDULED: Let’s Talk Remote Learning: The Good, The Bad and The Ugly

10:45 am - 11:14 am CT

All forms of communication is key in our industry. We use our words, facial expressions and body movements. Then bam! You’re out of your classroom and now everything is virtual. Join this interactive brainstorming panel discussing the challenges, the wins, and what we learned from our shove into teaching hands on learners from a distance. Listen, take notes and take part in the discussion.

Join this fun, truthful and no holds barred forum where educators can share their experiences and learn from each other!

Presented by Jennifer Collins, Moored Beauty Schools, Melanie McCoy, Blades Schools of Hair Design, Tara Conway, Alabama School of Nail Technology & Cosmetology

Introduction to Treating Skin Imperfections & Irregularities with an Emphasis on Skin of Color

10:45 a.m. - 11:45 a.m.

This session is aimed to empower those in the world of Esthetics, or entering Esthetics with information on ways to safely introduce skin imperfections and irregularity treatments to their clients. Broadening this understanding is crucial in Esthetics, as many may not have had real life experience or thorough education with treating Fitzpatrick 4-6. The landscape in Esthetics has evolved greatly throughout the years, and treatments that were once not advised, or not designed for darker skin types are now part of the norm. Understanding that these modalities are available to the Esthetician, how they work, how to safely use them to provide outstanding results, and knowing when to connect clients to a Dermatologist make this a valuable presentation for any skin care professional. Even for the Esthetician whose focus is solely makeup, brows, lashes, or waxing – or Cosmos, Nail Techs & Massage Therapists, this presentation is a valuable asset that will aid in strengthening knowledge, confidence, and success in the Beauty Industry.

Presented by Bianca Edwards, Beauty EQ by Global Beauty Logistics

Andis Fluid Series Trends

10:45 a.m. - 11:45 a.m.

High Fashion meets Cutting Edge Techniques – Learn how to create effortless fades, crops and fierce face-framing on any gender with Andis grooming tools.

If you want to cut along with Lici and Angie, please have the following tools

• • Master Cordless Clipper
  • Cordless T-Outliner Trimmer
  • Slimline Pro Li Trimmer
  • Profoil Lithium Plus Foil Shaver

Presented by Lici LadyBarber and Angie Perino, Andis

Going Beyond Managing Stress: Reconnection and Transformation in Transition

10:45 a.m. - 11:45 a.m.

Living and being in the world with COVID -19 has presented challenges and unexpected opportunities for us all to “shift” inside and out as a human being regardless of which role we take in our professional life.

Being in the ever-changing world with a lot of unknown things, are you feeling a little anxious and stressed? Are you wanting to feel centered, be authentic, and think clear despite all the noises, emotions, pains, and shifts in the world? Here is a safe space for you to connect and reconnect with yourself who is being transformed day by day. This workshop is for everyone. It is trauma informed, experiential, and personal, contains guided self-reflective and embodied activities. Bring yourself just as you are, and a note pad and a pen; colorful markers and pencils are welcome!

Presented by Ria Anastasia Nieboer, LMSW, CAADC, E-RYT 200

Break

11:45 a.m. - 12:15 p.m.

Expo Hall

11:45 a.m. - 12:15 p.m.

School Spirit Awards/Closing

12:15 p.m. - 1:30 p.m.

Does your school have school spirit? YES YOU DO and we want to see it! 

Submit a 60 second video telling us why and enter into the CEA & AMP 2020 first School Spirit Award.  Your video will be posted on the event page and people will get a chance to vote on the best video. The finalists will be asked to join the CEA & AMP event live closing ceremony and the winner will be announced live during the School Spirit Award ceremony at the Virtual CEA & AMP Convention.

Your video should include:

• Your school name and location
• Your school’s core values
• How your school contributes to the community
• Why you believe your school is the best
• Finally, why your school has the best School Spirit (Show Us and Tell Us)

Be sure to include your educators and administrators. Videos will be posted on the AACS event page and the members and public will have an opportunity to vote for their favorite school. You must be present at the closing ceremony to win!

Entry Guidelines:

1. You must submit a 60 second video no more in length. Videos longer than 60 seconds will be disqualified.
2. You must be a current AACS member to participate.
3. Video Release Form. Before AACS can upload your video to our website you must agree to sign a video release form to execute release. Forms will be sent to all entries.

How you will be Judged:

• You will be judged on how well you followed the guidelines
• Required components that must be included in your video
• Creativity

Deadline for submissions: Friday, June 19, 2020

How to Submit:

1. Record video in .mp4 format
2. Name the video YOURSCHOOLNAME_SchoolSpirit
3. Submit via dropbox – click here

If we don’t know what school submitted then you will not be entered!

Presented by Sam Villa, Sam Villa Education, Kim McIntosh, AACS Event Chair, Jen Collins, CEA & AMP Event Chair