Exhibit Hall

9:00 am - 9:30 am CT

Welcome

9:30 am - 10:00 am CT

Presented by Michael Halmon and Cecil Kidd, AACS

Leading Through Change: A Keynote Q&A with Cengage Group CEO Michael Hansen

10:00 am - 10:50 am CT

Meet Cengage Group CEO, Michael Hansen, for an engaging Q&A session with Milady VP and General Manager, Sandra Bruce. Recently named one of the “Most Creative People in Business” by Fast Company, Michael will discuss his personal experience leading through change, and the important role company culture plays in driving digital and business transformation. Over the last decade, he has taken Cengage from a predominately print business to one with more than 70% of revenue derived from digital resources. As the beauty and wellness training industry is navigating its own digital shift, Michael and Sandra will share key learnings with the audience and how they’ve stayed resilient and focused on driving investment not only in the beauty school space, but throughout all workforce skills.

Sponsored by Milady

Five Ways To Show Someone You're Listening on the Phone

11:00 - 11:50 am CT

In this presentation, you will learn how to validate people’s feelings as they express them. In turn, this will create deeper relationships with not only your prospective students, but also your coworkers and friends.

Presented by Rob Thatcher, SalesComm

Should Your School Partner with a Marketing Agency: Schools Owners Share the Good, the Bad, and the Unexpected

noon - 12:50 pm CT

A panel discussion with school owners who will share the pros and cons of using different marketing options for their schools. We’ll cover paid ads, websites and how to find the right marketing partner for your school.

Presented by Stephanie Carter, Oozle Media; Lenore Gibson, Collectiv Academy; Amanda Rao, American Institute of Beauty

Government Relations Update

1:00 pm - 1:50 pm CT

Presented by AACS Government Relations Committee

Inner Beauty: Developing a Culture of Character

2:00 pm - 2:50 pm CT

When you’re a cosmetology school executive or instructor, the task of recruiting and developing character in students can be pretty overwhelming. The good news is there are proven ways of connecting students with social impact opportunities that rapidly develop a strong moral identity. In this interactive session, nationally recognized nonprofit impact expert Derik Timmerman shares practical ways to develop strong character in your students that will serve them and their communities for their entire career.

Presented by Derik Timmerman, Sparrow Nonprofit Solutions

The Three Ps of Hybrid Education: People, Process, Platform

3:00 pm - 3:30 pm CT

The pandemic forced everyone to reimagine and redesign the classroom, and the beauty education industry was no exception. The good news? Everyone discovered that hybrid learning and distance education can work successfully for our industry. Join Corina Santoro, Milady Sr. Product Director, as she talks about the 3 Ps of hybrid education.

Presented by Corina Santoro, Milady; Sponsored by Milady

N.F. Cimaglia Award

3:35 pm - 3:50 pm CT

The N.F. Cimaglia Award was established by the AACS Past President’s Club in 1975 to recognize individuals who have demonstrated continuous outstanding service in the beauty education industry. Proudly sponsored by Milady, the award is presented annually during the AACS Annual Convention.

To view past winners and for more information, click here.

Presented and Sponsored by Milady

Closing Remarks

3:55 pm - 4:10 pm CT

Presented by Michael Halmon and Cecil Kidd, AACS

Owner's Mingle and GRC Fundraiser

5:00 pm CT

Everyone interested in helping the government relations efforts of AACS is invited to join us this year at the Owner’s Mingle. Don’t forget to pour yourself a drink and bring your checkbook!

Business Meeting

8:45 am - 9:30 am CT

Meet the 2021 board candidates here.

Opening Remarks

9:30 am - 9:40 am CT

Presented by Cecil Kidd, AACS

Simplifying the Business of Learning

9:40 am - 10:00 am CT

Presented by Kevin Cameron, Pivot Point; Sponsored by Pivot Point

Embrace The Shake With Keynote Speaker Phil Hansen

10:00 am - 10:50 am CT

Learn a new mental framework to help recognize your own limitations. Focus on actionable ways to help each and themselves rather than look for external solutions. Ultimately, discover that your limitations can be a source for creativity.

Phil brings you into his art studio through a mixture of amaz­ing images, videos, and multi HD cameras (like a TV production). Discover a fresh perspective on how our constraints can be a catalyst for creativity. Identify the obstacles that have the power to limit our success and reimagine them. Reduce stress by turning inwards and looking at how our internal resources can solve the challenges ahead.

Sponsored by Pivot Point

When Marketing and Admissions Work As One

11:00 am - 11:50 am CT

The relationship between admissions and marketing should be one of the strongest within your organization. In this session, we’ll explore the importance of marketing and admissions teams collaborating to attract and enroll new students. We’ll cover:

• Why marketing must understand the admissions process to drive quality, workable leads.
• How admissions can successfully convert different types of leads into student enrollment.
• Additional topics that are pertinent to your school’s enrollment challenges.

Presented by Sarah Holmes and Joel Espinoza, Advance 360 Education

Admissions and the ADA (Americans with Disabilities Act)

noon - 12:50 pm CT

A prospective student with an actual or perceived disability first presents to admissions. It is at that juncture in the enrollment process where the disability should be identified and a determination made on how, if at all, that disability will be accommodated. In this session, the law (as it applies to post-secondary schools) will be thoroughly explained, myths will be debunked, and a process for incorporating the ADA into the admissions process will be suggested.

Presented by Denise Herman, Denise Herman Law

What Potential Students Expect to See on Your School's Social Media

1:00 pm - 1:50 pm CT

In the research phase of choosing a school, potential students are checking out your social media accounts and making some very big assumptions about your school based on what they do, or don’t, see there. In this session, you’ll get a list of what should be on your school’s Instagram, Facebook, YouTube, and TikTok accounts to make sure you’re capturing the best leads from these channels. You’ll get a game plan for content, information and sales tactics to be using with these social channels, and how current students can do a lot of the heavy lifting for you. We’ll also go over the most important updates to each channel for 2021 that you should be aware of to keep your social media game up to date!

Moderated by Natalie Parkin, Skinworks School of Advanced Skincare; Panelists: Stephanie Carter, Beauty As A Business; Peter Anthony

Life of Harmony

2:00 pm - 2:50 pm CT

The daily life of a leader is typically not what we think of as “balanced”. Most of us wear many different hats, work long days while also bringing work home with us at night, and because we are naturally “givers” we put everyone else’s needs in front of our own. Just because this is the way it’s been in the past, that does not mean it needs to continue to be this way going forward. It’s time to discover a lifestyle and mindset of harmony in a way that works with our natural way of being. If we are ready to experiment and play with new ways of thinking and being, leaders can have a more peaceful relationship with personal and work life… we can have more clarity and growth in all areas of our existence. This requires a more compassionate, patient, and realistic approach to our patterns and daily habits. Together, we are going to gain non-judgemental awareness of where we currently are and move towards a fresh way of being that is sustainable and supportive in the long term.

Presented by Andrew Carruthers, The Journeyist

Golden School Awards Ceremony

3:00 pm - 3:30 pm CT

AACS is proud to present the Golden School Awards! Our schools go above and beyond in so many ways and this is your chance to prove why your school does it the best. Categories are:

• Community Involvement
• Facilities
• Marketing Innovation
• Legacy Alumni
• Placement
• School Culture
• Advocacy
• School of the Year

Swearing in of AACS Board of Directors and Officers and Closing Remarks

3:35 pm - 4:00 pm CT